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Brand Ambassador & Influencer 
CONTENT GUIDE

TRAVEL

YOGA

OFFICE

SLEEP

click, snap & capture LOKI DOKI DOG

Capturing the fun with our 
Cookie Cutters

@lol_its_lola_thebordercollie

We love how this image of Lola captures what it means to bake for your fur child. Getting in the kitchen and allowing them to sniff, taste and observe the process, that's what it's all about! We also love that our cookie cutter is captured in this fun photograph, along with stamped cookies. We don't sell cookies; we sell cookie cutters. Someone that comes across this photo will have no doubt what Loki Doki Dog sells. Bravo, for the perfect cookie cutter photo!

In the moment, ever so 
candidly

@reese_dimepiece_

We adore this sweet and precious photo of Reese. Capturing your pup in the moment tells a story you just can't find in a posed photo. We also love the natural light coming in the room to keep the photo bright while shooting indoors. Natural light into a room will keep the white balance in check when photo taking. Her Loki Doki Dog bow pops against the neutral light and bright background. Paws up for the beautiful photograph!

Say  
treats!

@the.adventures.of.lily.n.luna

What can we say, Luna looks pawsome in this photo. She's in the shade on a bright sunny day, creating no hard shadows on her face and her Loki Doki Dog bandana is not washed out from the sunshine. Also, location is an A+. The neutral backdrop of the gravel and mountains creates interest, but doesn't overwhelm the photo and keeps the image looking bright. When it comes to shooting photographs outdoors Loki Doki Dog's aesthetics favors neutral color backdrops versus grass & greenery.  

Focus on the
cookie

@its.truffles

We love, love, love, this photo of Truffles showing off her pet portrait baked cookies made with our custom cookie cutter! The image focuses on the cookies drawing the eye to what Truffles wants you to see, but you still can notice the resemblance between the cookie and Truffles.  

The essence of the
season

@sophiethecoloradodog

We adore everything about this photograph of Sophie. Her bandana is the star in this photo, but at the same time the bright background with pops of color allows you to know the season, giving the viewer autumn vibes. We love how the camera focuses on Sophie while blurring out the background. With that, Sophie and her Loki Doki Dog bandana is the main subject in this photograph.

Happy pups
spread joy

@loki.and.drax

We love seeing the smiles and joy Loki & Drax exhibit while wearing our bandanas in this photograph. Capturing the moment of just having fun and being a dog, will make any dog lover smile. Also, the photo was taken at their level, so you can see their faces clearly and places them against the beautiful bright terrain, leaving a slight touch of the blue sky. We can tell from this image it was a bright sunny day with no shade available. Loki and Drax facing away from the sunlight, kept their bandanas & their sweet faces from washing out from the glaring sun. We love that detail!

out and about in
urban setting

Marley, a Las Vegas Local Model

No cars, no trash cans, no people, just Marley laying pretty amongst an urabn setting. We love the interest this picture brings in its setting, but what we mostly love is that Marley and his bow is all you see. 

Let's see that
collar

@loki.and.drax

Drax is showing off his embroidered collar and we love that we can fully see it! With his head popped up with attention, we can see his natural posture of his neckline and how the collar fits perfectly. Also, we appreciate the zoomed in photograph not taken at a distance. It makes for a much better "collar" photo. He does have short hair which makes it much easier to see his collar, without having extra fluff. See tips below, if your pup has extra fluff.

Tips

Prepare

Get ready to take photos by double checking things so you're ready to go!  

Check your lens if it needs to be cleaned.  

Also, check lighting and look for the perfect spot for photo taking before getting you pup all posed for the picture.  

Have treats or a toy on hand, if that helps to grab your pup's attention or you want to attempt to have them look away from the camera.  

Indoor Light

Natural light creates a soft glow that artificial light is difficult to mimic. Artificial light can be harsh in a photo, creating deep shadows and shadows you just don't want.  

Finding natural light outdoors is easy- indoors is not so easy.  

Find a place near a window with its shades drawn up to take photos in a room. This will bring in natural light. 

Have your pup face the window; not away from it. This will prevent any unwanted shadows in your image and will keep your pup in the bright light.  

White Balance

If you can't get natural light into a room, the white balance in your photograph can become unchecked. White balance is used to ensure the whites in your photo appear a true white. When the white in a photo is not balanced, all colors will be affected in the image.

Artifical light can alter the white balance in a photo. If your image is appearing in yellow tones, snap one  photo that includes a plain sheet of white paper within your image. When you go to edit all your photos from that particular location, you can balance the whites for all photos from that single source of white paper in a photo editing software. 

Outdoor Sun

Eye on the light.  

The sun at high noon creates the biggest challenge when photo taking. That's when you'll usually see hard shadows and parts of your image will become washed out from the sunlight. 

 Opt for early morning and early evening for outdoor photo taking. Find shade if you're able to. Have your pup stand away from direct sunlight, so their face and body are shaded.   

Focus

Blur out the background, so your pup is the star of the photo!

Have your pup stand at a distance from what is behind them, until you notice the background is beginning to blur. 

If a subject is too close to another object, that object will be in focus, also.

Location

Our brand aesthetics favor urban & nature trails, versus grass & dirt.  

If a location is hard to find for photo taking, find a place in your home that's cluttered free and has an abundance of natural light.  

Pop

Choose backdrops with neutral colors such as gray, beige, white that are uncluttered with objects that don't fit the scene.  

With doing that, your pup & our products will naturally pop & will be the main focus of the photograph.

 Don't forget to zoom in if needed!  

Level

Get down to your pups level and capture photos from their perspective.  

Also, as you move your camera, keep an eye on the background and see how it changes. You might find the perfect angle to capture the perfect picture you wouldn't have discovered.  

Quality

A clear and sharp image is easily attained in a bright setting. In low light, a camera can struggle to create a clear image and the photo quality will become grainy.  

Also, make sure your camera is focusing in on the subject & the item you are modeling. Look before you snap, that everything looks sharp!

Format

With social media, keep in mind it's best to capture your photograph in portrait style photography, versus landscape.  

We prefer a 4x5 photo when we feature on social media and our website.  

Keep in mind, the photo will be cropped when displayed in an IG feed, since it will be viewed in a 1:1 ratio.  

Rule of Thirds

Consider the rule of thirds.

What is the rule of thirds? 

The rule of thirds is a composition guideline that places your subject in the left or right third of an image, leaving the other two thirds more open. The rule of thirds creates compelling and well-composed shots.

Many phones have an option to display a grid when photo taking.

Fun

Have fun!

That's what being a Brand Ambassador and Influencer is all about!
"A camera didn't make a great picture, any more than a typewriter wrote a great novel"
Peter Adams